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| PROFESSIONAL
DEVELOPMENT
WORKSHOPS |
PD62
Peeling the Cultural Onion: What's at the Core?
J. McDowell, A. McGregor-Lowndes, V. Miller, D. Pellfrey, J. Walsh
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| SUNDAY,
OCT0BER 26TH |
PD63
Meaningful Measures for Web Sites and Intranets
A. Sinickas
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PD1
Credibility Under Incredible Circumstances
T. Carideo
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PD64
Measuring and Communicating Philanthropy in an Ever Changing
World
S. Marken, S. Shirai, S. Overkamp
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PD2
Establishing a Trust and Relationship Measurment System for
Your Organization
K. Paine
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PD66
Creating Credibility Out of Calamity
C. Ahles, D. Dawson
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PD3
The NEW Examination for Accreditation in Public Relations
N. Wood, C. Scott, B. Lewis
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PD67
Tie Public Relations to Company Objectives to Drive the Corporate
Agenda
D. Miller, T. Galvin, M. Gonring
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PD4
Please Don't Pigeonhole
L. George-Billingsley, E. Hartman, D. Snyder, R. Ford, E. Albanese
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PD68
Making History in a Small Town Using Real Public Relations
R. Stephenson, D. Millar
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PD5
Rev Into High Gear
C. Moore
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PD69
Packaging (Or Not) the New Breed of CEO's
R. Feldman
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PD6
Creating Relationships Online
C. Ceniceros, G. Vogel
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PD70
How Military Public Affairs Achieved Success with the Embedded
Media Program
Col. R. Breen
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PD7
The Magnificent Millenials
S. Serini
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PD71
Corporate Legal and Corporate Communications - Effectively
Working Together
J. Norris, K. Raskopf
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PD8
Restoring Trust In a Reality Show World
D. Reichardt, J. Reichardt
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PD72
E-business and a Giant Transformation: Driving Culture Change
Through the Intranet
S. Rasmussen
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PD9
The Richomnd Region Branding Campaign
J. Scott, C. Thurston
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PD73
Healthful Living – A holistic Approach to Food and Nutrition
Public Relations
L. Eatherton
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PD10
Corporate Social Responsibility: Reputation Management and
Public Relations
J. Paluszek
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PD74
Making the Most Out Of Medical Meeting…
A. Ewing, M. Leff
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PD11
Brand CEO
C. Campbell
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PD75
Public Relations Ethics: Restoring Trust in Organizational
Leadership
C. Wood, V. Hamilton, R. Kam
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PD12
The Business Rationale for Work-Life Balance
R. Ouellette, C. Pagani- Tousignant, E. Toth, A. Wiese, C. Veronda
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PD77
Navigating the Sea Change in International Geopolitical Communications
T. Barritt
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PD13
Corpoarte America's New Secret Weapon: Truth
R. Vorhaus
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TUESDAY,
OCTOBER 28TH |
PD14
Measuring the Value of Public Relations
J. Grung, L. Grunig
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PD78
Independent Practitioners Working Together Successfully and
Profitably
K. Hutt, S. Jackson
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PD15
Across the Pond and Around the World
D. Harrower
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PD79
Is Your Public Relations Firm Having People Problems?
M. Marino
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PD16
Comuniquése en español
G. Higginson, D. Ramirez
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PD80
Stop the Confusion! Demystifying Government Contract Bids
D. Kohl, S. Kohl
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PD17
From Zero to 60 Minutes
B. Brown, J. Dornan, P. Meek, F. Meredith, M. Nemecek
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PD81
The Crisis in Crisis Management
K. Berg, R. Geline, J. Michaels
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PD18
The Power of Public Relations in the Boardroom
L. Capozzi
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PD82a
Doing More with Less: Generating Solid Business Results through
Efficient Use of Resources
K. Woodall
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PD19
PR Skills vs. Business Skills
C. Ahles, R. Riske
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PD82b
From Worst to First: How Cleveland Took Back Its Schools
J. Kerezey, A. Seifullah
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PD20
Building Your Company's Reputation through the CEO
V. Scudder
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PD84
Strategic Communications Model: How to Gain Credibility Confidence
and Respect from the Nation's 40 Million Hispanics
J. Ortega
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PD21
Community Relations that Builds the Bottom Line
J. Ory
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PD85
Strategic Philanthropy at Work: Building Brands for the Good
of Communities
S. Fuller, T. Tearno
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PD22
Online Communications
M. Padilla
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PD86
Definig Public Relations in the New Millennium
C. Gorney
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PD23
A Return to Basics: Mending Fences
D. Fenichel, J. McQueeny
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PD87
Reboot: Getting Sceptics Excited about Technology Again
M. Lantz
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PD24
Effective Media Relations in Health Care
M. Jennings, B. Taylor, M. Tanner Wilson
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PD88
Research: The Secret of Internal Communications Programs to
Engage the Workforce and the CEO
D. Marzano, S. Merryman, T. Myers, W. Schweiger
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PD25
Rain-making
S. Cody, S. Kohl, D. Harrower
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PD90
What do Professional Ethics Have to Do With Building Confidence
Credibility and Respect for the Public Relations Profession?
K. Fitzpatrick, M. Parkinson, K. Stoker
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PD26
Stop Counting Unicorns! Planning Research Without Mythology...
L. Barchak, R. Fischer
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PD91
At War in Afghanistan: The Media and the Military
B. Hilferty
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PD27
Turning the Tide: How Public Relations Saved a New Orleans
Casino
J. Jones
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PD93
eMedia: Using the Digital Channel to Support Global Messaging
and Locally Relevant Content
A. Lopez, C. Welper
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PD28
How Global Media Measurment Can Drive Global Public Relations
Strategy
N. Clements
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PD94
Managing ReputationWhile Truth and Perception Clash
J. Epley
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PD29
International Communications: In Harm's Way?
J. Douglas
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PD95
Reclaiming Confidence: How to Rebuild Employee Trust in a
Turbulent Environment
I. Gochnam, K. Yates
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| MONDAY,
OCTOBER 27TH |
PD96
Acieving Social Responsibility Through Partnerships
S. Flaherty, J. Gordon
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PD30
Different Strokes for Different Folks
P. McMahon
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PD97
The Art of Play, the Science of Playmaking...
A. Kelly
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PD31
Positioning Public Relations with a New President
L. Doyle, V. Renzulli, M. Schoenfeld, R. Betzner
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PD99
100 Years of Our Mistakes
M. Campanello, D. Galloway, K. Lewton, D. Rickey
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PD33
Advancing Employee Engagement
K. Groehler, G. Voeller
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PD100
Revitalizing a Mature Brand: Product Re- Animation That Works
P. Sheldon
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PD34
Finding the High Ground
J. Manning
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PD101
The Threat of Litigation to Institutional Brands and Corporate
Reputation
A. Hilburg
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PD35
How to Develop the Mind of a Strategist
J. Lukaszewski
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PD102
Building Credibility and Respect Among Racial, Ethnic and
Alternative Media
R. Ford, U. Pettus, J. Pryor
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PD36
The Incredible Shrinking News Hole
E. Cafasso
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PD103
Celebrity Spokespersons: The Do's and Don'ts
R. Tateel
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PD37
Using Culturally Relevant Strategies to Communicate with African-American
Publics
R. Ford, R. Dennis
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PD104
Earn Credibility Through the National Media - On a Budget
of $0
M. Smart
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PD38
Demystifying Your Application to the College of Fellows
J. Capelin, J. Phair, D. Simon
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PD105
Earning Trust
L. Wagner
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PD39
Effective On-Site Media Relations for Your Association's Annual
Event
B. Carr, J. Lofstrom, S. Perrus, B. Prickett, B. Still
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PD106
Engage Employees with the Company Brand through the Hiring
Process
L. Patten
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PD41
Three Models for Achieving Powerful Cultural Communications
S. Grant, S. Hannon, B. Imada, L. Vasquez-Ajmac
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PD107
Challenges to Managing Communications in Cross- Border Transactions
A. Merrill, S. Frankel
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PD42
Using Public Relations Research to Ensure Confidence and Credibility
in the Public Relations Function
J. Grunig, L. Grunig, R. Heath
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PD108
Unified Communications Define a Truly Global Organization
V. Chayet
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PD43
Atlas Award Lecture
D. Edelman
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PD109
Annual Reports: Adapting to Stay Relevant
T. Davis, S. Mall
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PD44
The Evolution of Public Relations
J. Paluszek
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PD110
Choosing and Evaluating Public Relations Agencies - A Rational
Approach
J. Swerling
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PD45
Not in My Taco!
M. Head, E. Mardiks
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PD111
The New Disclosure Paradigm: And the Promise of Web-Based
Communications
R. Adler
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PD46
How to Turn a Great PR Program Into a Great Anvil Entry
G. Baker, T. Bowman, K. Womer
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PD112
Now Is Too Late
G. Baron
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PD47
Leading Public Relations Through Transition
M. Carpenter
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PD113
Turning the Agency Upside Down
T Gable
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PD48
Public Relations as MVP (Most Valuable Partner)
S. Clawson, C. Conner, S. Reynolds
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PD114
Corporate Social Responsibility or Irresponsiblity
D. Zucker
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PD49
Crisis Communications: And You Thought the First Five Minutes
Were Hard?
M. McPherson
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PD115
Diversity, Segmentation and Targeting in Media Relations
N. Shapiro
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PD50
Managing Client Relationships
J. Kahn
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PD116
Milestones on Our Journey
S. Armitage
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PD51
Small Company to Big Company; Growing Up Stronger
D. Frink, T.R. Reid
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PD117
A Shot in the Arm – Crisis Commujnications and Health
Care
S. Singer
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PD52
Transition Continuity
W. Egnal
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PD118
What CEO's Really know About Public Relations and How to Reach
Them
M. Gonring
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PD53
Using Marketing Techniques to Strengthen Advocacy Programs
R. Batyko, M. James, J. Kim, P. Natkins
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PD119
The Forest for the Trees: Building Credibility through Online
Branding
J. Plute
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PD54
The Changing Face of Technology Public Relations
P. Rand
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PD120
Future of Public Relations - Creating Order Out of Chaos
A. Heinrich
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PD55
Hit Us With Your Best Shot:
Transparency
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PD121
High-Tech Impediments to High Tech Research
P. Hollister, J. Rayburn, D. Rockland
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PD56
Media Training - Getting It Right
V. Scudder
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PD122
Launching an International Brand to the U.S. – An Integrated
Approach
E. Albanese
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PD57
Selling Public Relations to your CFO and other Top Execs
T. MacDuff
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PD123
Global Public Relations, Local Results: Ten Rules for Success—but
Watch Your Back
R. Badler
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PD58
Showcasing the Best of Public Relations Research
T. Carroll, D. Stacks
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PD124
Helping Corporations Assess the Impact of War
T. Barritt
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PD59
Trends and Best Practices: 150 Strategies...
R. Weiss
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SPECIALS |
PD60
Creating a Country Brand for a Developing Country: El Salvador
R. Licha
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PD61
Old Media, New Media, New Opportunities
C. Bierbauer, K. Northrup, R. Hitt, L. Thomas
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