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| SPECIAL
SESSIONS |
Purchase |
Quantity |
CHECK SELECTIONS
REQUIRED |
Purchase |
Quantity |
| S1 SILVER ANVIL
POSTER SESSION |
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M25 Where Does
it Hurt? A Diagnostic Model for Client, Account, and Issues Management
James E. O'Connor |
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| S2 COLLEGE OF
FELLOWS SEMINAR |
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Putting Technology To
Work |
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S3 ANNUAL
LEADERSHIP AND LEGACY LUNCHEON PRESENTED BY THE COLLEGE OF
FELLOWS
Dwight H. Evans, Tal Wright, Joan Capelin |
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PT2 The Right Way
to Use e-Communication to Build Relationships
Brett St.
Clair |
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PROFESSIONAL DEVELOPMENT
WORKSHOP
Trends In A Changing
Marketplace |
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PT3 The
Post-Media World: How the Rules Change When the Newsmakers Become Broadcasters
Gerald Baron |
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T1 Media Glut:
Observations about the Growth, Convergence, Fragmentation, and Segmentation of
Today's Media
Stephen Dupont |
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PT4 Getting the
Traffic You Want to Your Web Site
Neal Linkon |
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T2 Best Practice
Case Study - Managing Public Relations Amidst Change and Volatility: The
Closure of Mercy Detroit Hospital and Its Rebirth as a Community Asset
Stephen M. Shivinsky |
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PT5 In the Fast
Lane: Integrating Online and Offline Communications
David
Wickenden |
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T3 Why Public
Relations Firms Should Lead in an Integrated Marketing Environment
Joe
Snowden |
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PT6 Building a
Smart Electronic Newsletter System Online
David N. Compton |
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T4 Public
Relations and the Changing Role of Professional Associations
David
Imre, Henry Chamberlain, David Harrison, Richard Kadzis, Reese A. Nank
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PT7 Breaking
Through the Clutter of High-Tech Public Relations and Integrating Online and
Offline Campaigns
Elizabeth McRae Smith, Mary Shank Rockman, Gail
Liebl |
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T5 The Future of
Travel Public Relations: New Media in a Changing Marketplace
Beth
Nelson, Peter C. Yesawich, Katharine Delahaye Paine |
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PT8 Interactive
Web Events: Moving to the Next Level of e-Public Relations
Melissa May,
Paul Wood |
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T6 Your Society
at Work - People: Your Most Important Asset. So How Do You Attract and Keep the
Best?
Marleen C. Burford, Rich Hensler, Robert A. Kornecki, John Robak,
Khadeeja Sherrell |
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PT9 Demystifying
Digital Viral Marketing
Jason Teitler |
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T7 Surviving
"Gotcha" Journalism
Susan Peterson |
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PT10 Becoming One
Voice Online and Offline
Evan Kraus, Maggie FitzPatrick, Sara
Leonard |
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T8 Securities
& Exchange Commission Regulation Fair Disclosure and Its Impact on Employee
Communications
James Roop |
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PT11 Leveraging
Internet Communications: When and How to Implement Everything from Webcasts to
Cyber Media Tours
Kristen Riddell, Mike Spataro |
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T9 Public
Relations and Fundraising Revisited: Is the Advancement Model Outdated, or Was
it Ever a Good Idea?
Kathleen S. Kelly |
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PT12 New
Technologies in Successful Crisis Management
Frederick C. Bagg, Dan P.
Millar |
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T10 PRSA Public
Relations Professional of the Year
James E. Murphy |
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PT13 Public
Relations vs. Advertising: New Metrics to Demonstrate Effectiveness
You Mon Tsang |
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T11 Creating a
Culture for Change
Patrick McGee |
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PT14 Building
Trust Online
Mitchell Friedman |
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T12 Corporate
Renewal and Reorganization: The Public Relations Role in Chapter 11
Kathleen Obert, Diana Lueptow |
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PT15 Secrets to
Reaching Niche Online Audiences
Michael McDougall |
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T13 Bending the
Thumbs of Industry Influencers: Building Advocacy and Third-Party Credibility
in a Competitive Business Environment
Matt Kucharski, Kelly
Groehler |
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Global |
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T14 Using
Measurement to Help Drive Change
Angela Sinickas, Debra
Miller |
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G1 Building
Relationships with Non-Government Organizations
P. Michael McDermott,
Jonathan Wootliff |
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T15 Market Trends
in the U.S. Food and Beverage Sectors
Robert Baskin, William
Jacob |
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G2 Global
Messaging: Beyond Borders and Across Oceans
Neil Hershberg, Hector
Botero |
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T16 Best Practice
Case Study - Using Culturally Relevant Strategies to Reach African-Americans
Rochelle Tillery-Larkin, Sylvia Cordy |
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G3 Best Practice
Case Study - Making the Ascent of Cultural Transformation: From Competition to
Collaboration
Christina J. Moore |
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T17 Show Me the
"Dinero"
Elena del Valle |
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G4 The Seven
Truths for Managing Brands in the Global Marketplace
Rich
Jernstedt |
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T18 Employees:
The Missing, Critical Link in Effective Crisis Communications
Rene A.
Henry |
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G5 Global Public
Relations Campaigns for Competitive Advantage
Dr. Burghardt
Tenderich |
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T19 Your Society
at Work - How To Nail an Anvil
Kelly Lynne Womer, Major Terry Bowman,
Gail Baker |
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G6 Beyond
September 11: A Conversation about the Role of Public Relations in Building a
More Tolerant World
Rochelle Tillery-Larkin, Rhonda Welsh, Ray Hanania,
Judy VanSlyke Turk, Dr. Shafeeq Ghabra, Scott Shirai
2 Tapes/3
Cds |
|
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T20-T24
Behavioral Underpinnings: Key to Achieving Change (Part 1&2)
Stacey Smith, Robin Schell, Isobel Parke, Gail Winslow, Patrick McGee,
Roger Stephenson, Lois Hogan 2 Tapes/3 CDs |
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G7-G8 Change
Agents in a Global Marketplace (Part 1 & 2)
Dr. Mitch Javidi,
Ambassador John W. McDonald
2 Tapes/3 CDs |
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T21 Strategic
Communications for nonprofits
Bill McCarren, Henry Griggs |
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G9 Beyond
September 11: A Conversation about the Role of Public Relations in Building a
More Tolerant World
Rochelle Tillery-Larkin, Rhonda Welsh, Ray Hanaia,
Judy VanSlyke Turk, Dr. Shafeeq Ghabra, Scott Shirai |
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T22 Health Care
Public Relations: New Strategies for an Evolving Marketplace
Rhoda
Weiss |
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G10 Global Crisis
Management : Long-Term Global Implications
T. Michael Jackson
|
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T23 A Golden
Dialogue on Public Relations
Thomas L. Harris, Betsy Plank |
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G11 The 2001
Atlas Award Lecture on International Public Relations "The NGO War Against
Globalization: Implications for International Public Relations"
Nana L.
Booker, Barbara M. Burns |
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T25 Best Practice
Case Study - Linking Cause-Related Marketing to Business Goals Is Smart Money
Chuck Beeler |
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G12 Best Practice
Case Study - Creating Public Relations Strategies in Developing Countries
Laurie Sherman, Gary Bernard Sattiz, Sandra Jordan, Kate Roberts,
Katherine Day Bremer |
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T26 Using
Anthropological Research in Marketing Communications
Robert
Blinkoff |
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Practice
Issues |
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T28 Valuing
Differences | Innovation + Effective Communication +$urvival
Debra
Miller, Jacqui Gates, Ron E. Frieson, Sheryl Battles |
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P1 Analyst
Relations Techniques: Prepare Your Clients to Win
Teri
Daley |
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T29 New
Approaches to High-Tech Public Relations: Producing Value in a Changing
Marketplace
Lisa Wilson |
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P2 Best Practice
Case Study - Extending an Established Brand: Repositioning the AARP
Lisa
Davis |
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T30 Regulation
Fair Disclosure (Reg FD) Revisited: One Year Later, How Are We Doing?
Gabriel Werba, Louis Thompson, Chris Garland, Mark W. Allen
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P4 Litigation
Journalism: What You don't Know CAN Hurt You
Carole Gorney |
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T31 Future Roles
for Public Relations: A View from the Top
Bruce Jeffries-Fox
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P5 Hit Us With
Your Best Shop - Internal Communications
Jim Arnold, Gar F. Grates,
David Richard Grossman, Steven Church |
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T32
Career-Building Benefits: Mixing Perks and Professional Development to
Retain Employees
David Kratz |
|
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P6 Public
Relations Plays an Important Role in Getting America Back to
Business
Bill Hanbury |
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T33 Your Society
at Work - Facing the Gender Evolution in a Changing Marketplace
Elizabeth L. Toth, Linda Aldoory, Larissa A. Grunig, Jennifer Powell
Acord, William Jasso, James W. Wyckoff |
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P7 How to Develop
the Mind of a Strategist
James E. Lukaszewski |
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T34 Your Society
at Work - Demystifying Your Application to the College of Fellows
Joan
Capelin, Judith Turner Phair, David H. Simon |
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P8 Best Practice
Case Study - Grassroots Rumble: Issues Management on the Columbia River
Franklin O. Carroll |
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| Managing The Public
Relations Function |
|
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P9 Building
Effective Corporate and Nonprofit Partnerships
FShawn Flaherty, Kurt
Aschermann, Barbara A. Taylor |
|
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M1 Your Society
at Work - The Power of Leadership in a Changing Marketplace
Linda
Aldoory, Ofield Dukes, Ray Durazo, Denise Gray-Felder, Kathleen Larey
Lewton |
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P10 Building a
Business-to-Business (B2B) Public Relations Program
Scott Malls
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M2 Public
Relations for Emerging Companies: Making the Most of Your Public Relations
Dollar
Diane E. Root |
|
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P11 Hit Us With
Your Best Shot - People & Careers
Sam Waltz, Loring Barnes
|
|
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M3 Assessing and
Reorganizing the Public Relations Function
Anne W. West |
|
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P12 Evolving as
an Independent (Sole) Practitioner
Paige McMahon, Jennifer Grizzle,
Katherine R. Hutt, Laura Link Maggio, David Nasser |
|
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M4 Healing After
the Crisis
Kari Watkins, Rick Kaufman, Darren Irby |
|
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P14 Your Society
at Work - Making Ethics a Part of Your Daily Practice
Robert D.
Frause |
|
|
M5 Allocating
Resources and Aligning Messages
Stephen H. Clawson, Juliet Piekarski,
Leslie Sutton, Shelagh Lester-Smith |
|
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P15 Best Practice
Case Study - Managing a Corporate Identity Makeover in a Non-Corporate
Environment
Curt Carlson, Susan Carini, La Donna Cherry |
|
|
M6 Four
Cornerstones of Leadership for Today's Public Relations Professional
Matthew Gonring |
|
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P16 Best Practice
Case Study - Multidimensional Communications During a Merger
Steven L.
Lubetkin |
|
|
M7 Third-Party
Endorsements: The Relationship-Based Approach
Sandra
Moreland |
|
|
P17 Hit Us With
Your Best Shot - Independent (Sole) Practioners
Paige McMahon, Jennifer
Grizzle, Janice Hoffman, Jennifer Wyand, Nancy Rogers, Louise
Mulherin |
|
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M8 Best Practice
Case Study - Marketing Communications for a Turnaround Company
Tad
Hutcheson |
|
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P19 Best Practice
Case Study - The Power of Research in Communications
Andrea Steffy,
Rebecca B. Gray |
|
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M9 Managing the
Client/Agency Relationship
Sherry Treco-Jones |
|
|
P20 The Key to
Handling A Political Crisis - from City Hall to Major Utility Corporations
Nick Gold, Liane Levetan |
|
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M10 Best Practice
Case Study - Using Media Research to Improve Public Relations Effectiveness,
Manage Change, and Enhance Global Branding
Sandra Macleod, Peter M.
Horowitz |
|
|
P21 Moving from
Foe to Friend: The Power of Building Relationships with Activists
Gaily
Rymer, Roger W. Stephenson, Eric Howes, Ken Morgan |
|
|
M11 Measuring the
Return on Investment (ROI) of Your Program
John D. Bergen |
|
|
P22 Best Practice
Case Study - Communicating Your Merger
Catherine Maxey |
|
|
M12 Harnessing
the Power of Public Relations to Improve Your Bottom Line: Building Effective
Outreach Programs
Debbie Mason |
|
|
P23 Hit Us With
Your Best Shot - Crisis Communications & Media Relations
Marty
Campanello, Carol Scott, David Richard Grossman, Kathleen
Fern-Banks |
|
|
M13 Changing
Marketplace for Public Relations and Corporate Communications
Edie
Fraser, Tom Slocum, Ronald Culp, Steve Doyal |
|
|
P24 Combating the
Public Relations Budget Cuts: An Arsenal for Communicating Public Relations
Results
Lee Duffey |
|
|
M14 The Right
Stuff: What It Takes to Head Corporate PR in Today's Changing Wokplace
Patricia L. Harden |
|
|
P25 Earning Trust
and Sharing Complex Ideas: How to Meet the Challenges of Risk Communication
Joye C. Gordon, Katherine E. Rowan |
|
|
M15 Integrated
Strategic Planning: Creating Alignment within the Corporate Communications
Function
Rhonda J. Rathje |
|
|
P26 Best Practice
Case Study - From Peachtree Street to Wall Street: A CEO's Journey from Local
Media Resource to National Media Spokesperson
Carol P. Milliron, Robert
Balentine |
|
|
M16 How Can We
Realistically Proclaim the Power of PR if We Don't Measure It?
Robert
A. Kornecki, Katherine Delahaye Paine, John W. Felton, Don W.
Stacks |
|
|
P27 Breaking News
and Public Relations: How PR Can Help the News Meida Provide Better Coverage
Susan Y. Kohl, Brian Nelson |
|
|
M17 The Business
Case for Corporate Philanthropy: Influencing Stakeholders
Sunshine
Janda Overkamp, Frank D. Walker |
|
|
P29 Where the
Company Meets the Customer: How to Use Events and Tradeshows to Reach the
Audiences that Matter Most
Michael Westcott |
|
|
M18 Using Census
Bureau Data in Preparing Your Public Relations Campaign
Dr. bey-Ling
Sha, LaVerne Collins, Kenneth C. Meyer |
|
|
P30 How to
Develop the Mind of a Strategist
James E. Lukaszewski |
|
|
M19 Building a
Successful Matrix Structure in Public Relations Agencies: The Cross-Practice,
Cross-Office Approach
Bob Seltzer |
|
|
P31 Effectively
Working wih Minority Media
E. Lyle Henderson, Malcolm Berkley, Maddie
Pimenthel, Chris Cain |
|
|
M20 Developing a
Strategic Philanthropic Plan
Scott Marken, Scott Shirai |
|
|
P32 Maximizing
the Value of Your Soft Asset: Reputation
Jan Lewin |
|
|
M21 Agency
Survival through Economic Ups and Downs
Bridget Brennan |
|
|
P33 Best Practice
Study - Using Public Relations to Establish a Brand that Un-Sells Tobacco to
Kids
David Zucker |
|
|
M23 Motivating
Employees with Strategic Business Communications
Elizabeth A.
Pecsi |
|
|
P34 Best Practice
Case Study - Using a Multi-Faceted Public Relations Campaign to Combat
Crisis
James Lee |
|
|
M24 Taking the
Pain Out of Public Relations Agency Reviews
Jerry Swerling |
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