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Reinforce what you've already learned, or hear what you missed at the Conference!


Public Relations Society of America
2000 International Conference
OCTOBER 22 - 24, 2000
CHICAGO, ILLINOIS

WM - FX451
SONY Walkman Digital Tuning Stereo Cassette Player
$49.50

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GENERAL/LUNCHEON SESSIONS Purchase Quantity CHECK SELECTIONS DESIRED Purchase Quantity
G1 The Coming of the Storytelling Age
Bran Ferren		 S38 From data to dialogue: an integrated approach to building stakeholder reputation via knowledge management
G2 This Business of Giving - And Taking
Reynold Levy		 S39 Understanding the interaction of advertising and PR – an award winning study
G3 Transparency & Global Corruption: Our Role
James E. Lukaszewski 		S40 Taking the start-up global: strategies to maximize opportunities & minimize limitations across multiple borders
G4 The 2000 atlas award lecture on international PR S41 The global perspective of evolving communication needs
L1 Dances with Paradoxes
Walts Wacker		 S42 Managing cross-border projects and programs: how to avoid traps and get results
WORKSHOPS     S43 E-Government: from parking tickets to policy
S1 Transforming culture through integrated employee communications S44 Using PR strategies to build a healthier population: the ultimate leadership challenge for health care organizations
S2 Tracking the impact and effect of PR S45 Cows on parade
S3 How to get a raise S46A golden dialogue on PR:
Dan Edelman
S4 Improving PR web sites through usability research S48 Demystifying your application to the College fellows
S5 Integrating PR into the market mix S49 PR research – using your left brain while your right brain rests
S6 Creativity unleashed – building new thinking into old programs for excitement & impact S50 Building trust on the web
S7 Stimulating change in resistant organizations S51 Secrets for maximizing exposure of your NVR and satellite media tour
S8 Managing litigation visibility S52 Effective writing for the internet: what makes it click?
Williams
S9 eLeadership: managing change in the new economy companies S53 Visualization: an aid to strategic PR management
S10Globalizing & diversifying PR management: Part 1: Principles of excellence and practical applications S54 Motivating employees through training activities
S11Core competencies for the global setting S55 Managing risk issues to protect corporate reputation & shareholder value
S12 Planning & implementing a successful integrated communications campaign in a global setting S56 Designing a program to achieve behavior change
S13 Conflict resolution/Building relationships with adversarial publics S57 When the media creates news instead of reporting it-how should PR react?
S14 Best Practices – Tips for the tech-savvy IR professional S58 Managing the corporate brand in an era of complex busines transformation
S15 Crisis communications in internet time S59 The next generation content management internet age and PR
S16 Navigating your career in a Dot.com world S60 Cross fertilization of communications disciplines: new demands in international panel
S17 Leveraging Relationships: How major companies build community support S61 Special challenges in emerging market PR-an inter national panel
S18 Conference Calls – a cost-effective tool to reach clients and the press
Jackson		 S62 Transforming organizational Culture to enable business success
S19 Motivating employees through training activities S63 Targeting multicultural markets & media
S20 Global issues management in the new economy S64 How to get a raise
S21 New Economy megatrends scream for PR expertise S65 Information mapping: a system to organize written & spoken communications for speed, clarity and ease of recall
S23 How to develop the mind of strategist S66 Patient advocacy: leveraging the newest dimension of health care public relations
S24 Globalizing & diversifying PR management: Part 2: Actual examples based on research and practices S67 Visualization: an aid to strategic PR management
S25 Spanning the world: effective communications in multinational organizations S68 How to manage world class talent
S26 Effective intercultural communication in a global environment S69 Pitching the Media: training your staff to “sell” the story
S27 Information as power for the PR practitioner in higher education S70 Finding John Doe the role of account planning in identifying and understanding consumers
S28 Designing interactive web sites that enhance industry reputation S72 Dimensions of European PR
S29 Integrated Marketing for the millennium S73 Online strategies for PR and media results
S30 A golden dialogue on PR: Dan Edelmen S74 Integrated global communications for the customer century: lessons from world-class companies
S31 Navigating your career in a Dot.com world S75 PR in Europe: Myths & realities
S32 How program sponsorship can enhance public relations awareness S76 Strategic applications of challenges in international PR-an international panel
S33 Using web-based research for rapid information collection and communication S77 Counteracting anti-corporate activism on the web, in the streets, against individuals
S34 How to strategically implement research results in global PR practice S78 Communications: the natural process that links visions, knowledge and billions of individuals
S36 Changing face of PR agencies S79 Counseling the president and the queen
S37 Designing a program to achieve behavior change      

ALBUMS (to store cassettes) Purchase Quantity
Holds 8 ($6.00 ea.)
Holds 12 ($7.00 ea.)
Holds 16 ($8.00 ea.)

WM - FX451 SONY Walkman Purchase Quantity
WM - FX451
$49.50

 

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