2005 PRDMC

Westin Century Plaza July 14-16, 2005
Los Angeles, California




Please allow 2 to 4 weeks for shipping.

$10.00 Per Tape & $10.00 Per CD

Audio Sessions
LEADERSHIP ADDRESS/SPECIAL SESSIONS
K1 Welcome and Keynote Address
Welcome and Keynote Address
Keynote Speaker
1 CD
K2 Friday Leadership Address
Friday Leadership Address
Gordon Crawford
1 CD
K3 Friday Luncheon
Hey, What's New(s)?
Keynote Speaker
1 CD
K4 Saturday Leadership Address
Saturday Leadership Address
Paul Marszalek & J. Ben Manilla
1 CD

BREAKOUT SESSIONS
B3 Reaching Out to New Audiences
Reaching Out to New Audiences
Brenda Williams-Butts, Phil Redo, DeLinda Mrowka, Maxie Jackson
1 CD
B4 The John Brown Planned Giving Seminar, Part I
The John Brown Planned Giving Seminar, Part I
John Brown
1 CD
B5 Training New Reps
Training New Reps
Gray Smith
1 CD
B6 Crafting a Winning Proposal
Crafting a Winning Proposal
Kimberly Sparrow, Joie Parmenter, Marlene Schneider
1 CD
B7 Introduction to Marketing
Introduction to Marketing
June Fox & Sheila Gerzoff
1 CD
B8 The Evolution of a Community Institution
The Evolution of a Community Institution
William H. Kling
1 CD
B9 Advanced Online Fundraising
Mind Stretching Campaigns That Work!
Nick Allen
1 CD
B10 Advanced Production for Pledge
Advanced Production for Pledge
Mikel Ellcessor & Judy Evans
1 CD
B11 The Cheap 70
Why Most of Your Listeners Still Don't Give and What You Can Do About It
Leslie Peters
1 CD
B12 The John Brown Planned Giving Seminar, Part II
The John Brown Planned Giving Seminar, Part II
John Brown
1 CD
B13 Selling Online
Successful Packaging and Online Sponsorship
JC Patrick & David Shimada
1 CD
B15 Controversy and Effective External Communications
Controversy and Effective External Communications
DeLinda Mrowka, Dr. Ian Mitroff, Mark Handley, Dave Edwards
1 CD
B16 The Compelling Station Vision, Part I
Listening to Your Community
Kathryn P. "Kit" Jensen
1 CD
B17 State of the System
Membership Trends 2005
Jim Lewis & Helen Kennedy
1 CD
B18 Customer Service
Customer Service
David Lowe & Jacqueline Cincotta
1 CD
B19 Challenges, Sweepstakes, and More
Staying True to Our Values
Roger Gomoll, Abby Lovinger, & Michael Shumway
1 CD
B21 Inventory Management and the Radio Clock
Sorting Out Competing Fundraising Agendas
Leslie Peters, Phil Redo, Grey Smith & Paul Jacobs
1 CD
B23 Outreach
Mission, Community and Successful Partnerships
Quyen Shanahan, David Freedman & Nancy Wood
1 CD
B25 Getting the Most Out of Music Labels
They Need Us As Much As We Need Them
Kevin Cole, Pete Nordstrom, Jeff Ramsey, Tom Osborn & Greg Seese
1 CD
B26 Bringing In New Members
What's Working?
Gene Austin, Christine Ware, Melanie Cannon & Flo Rogers
1 CD
B27 Streamlining Your Back Room Operations
Streamlining Your Back Room Operations
Katherine Gizzi & Melanie Coulson
1 CD
B28 The Great American Development Plan
The Great American Development Plan
Mary Kay Sherer, Victor Kendall, Katie Gardella & Lisa Ondak
1 CD
B29 Introduction to Philanthropy
Introduction to Philanthropy
Walt Gillette
1 CD
B30 Hearing From the Other Side
Hearing From the Other Side
Joe Lumarda, Amy Dominguez-Arms & Michael Fleming
1 CD
B31 Calculating the Cost of Fundraising
Calculating the Cost of Fundraising
Catherine Harvanko, John Sutton, Jay Clayton & Barbara Appleby
1 CD
B33 Welcome to the Experience Economy! Part I
Welcome to the Experience Economy! Part I
Deb Ashmore
1 CD
B34 The Role of the General Manager in Station Fundraising
The Role of the General Manager in Station Fundraising
Frank Cruz
1 CD
B36 Direct Mail Essentials
Soup to Nuts
Virginia Dambach
1 CD
B37 Scripts That Sing
Scripts That Sing
Valerie Arganbright & Mike Wallace
1 CD
B38 What Inspires a Major Gift?
What Inspires a Major Gift?
Sandy Edwards & Clay Edwards
1 CD
B40 Managing Growth
Managing Growth
Greg Salustro
1 CD
B43 Inspiring and Motivating Your Fundraising Board
Inspiring and Motivating Your Fundraising Board
Robert Altman & Kay Sprinkel Grace
1 CD
B44 Sustainer Programs
Sustainer Programs
Mary Toropov & Robin Turnau
1 CD
B45 The PRI/Public Interactive Web Use Study
Findings and Applicants
Alisa Miller & Debra May Hughes
1 CD
B47 Making the Case Year-Round Online
Making the Case Year-Round Online
Betsy Harman, Dick Kellogg, & Walt Gillette
1 CD
B48 Understanding Your Competition
Cable
David Schackmann
1 CD
B49 Credit Issues, Part II
The FCC Weighs In
John Crigler & Kenneth M. Scheibel, Jr.
1 CD
B51 Managing Your Fundraising Board
Managing Your Fundraising Board
Kay Sprinkel Grace, Brenda Barnes & Maynard Orme
1 CD
B53 Online Giving Trends
Online Giving Trends
Ted Hart & Amanda Gotschall
1 CD
B54 Basic Budgeting for Membership
Basic Budgeting for Membership
Katherine Gizzi
1 CD
B56 Grantseeking to the Small Development Shop
Grantseeking to the Small Development Shop
Amie Klempnauer Miller
1 CD
B57 Aligning Underwriting and Major Giving Strategies to Maximize Revenue
Aligning Underwriting and Major Giving Strategies to Maximize Revenue
Janet Grojean, Traci Eckels, Gordon Lutz, & Dan Metziga
1 CD
B58 Maximizing Revenue by Managing Your Inventory
Maximizing Revenue by Managing Your Inventory
Kirk Nelson
1 CD
B59 Cult Branding, Emotional Branding, and Your Station
Cult Branding, Emotional Branding, and Your Station
Mike Wallace, Steve Yasko, & Gregg Lewis
1 CD
B60 What IS Financial Health?
What IS Financial Health?
Doug Eichten, Rich Eiswerth, Dale Emerson, Dennis Hamilton, & Leslie Peters
1 CD
B61 Online Fundraising
The Bottom Line on Accountability
Ted Hart
1 CD
B62 Strategies to Shorten Drives, Part II
Strategies to Shorten Drives, Part II
Stacy Anderson, John Sutton, Pat Marcus, & Kim Matthews
1 CD
B63 What to Expect When You're Expecting a Capital Campaign
What to Expect When You're Expecting a Capital Campaign
Bob Stein & Beth Hassett
1 CD
B64 Upgrading the Major Giving Program
A View from the Trenches
Jon Gossett & Diana O'Leary
1 CD
B65 Category Spotlight
Category Spotlight
Kimberly Sparrow & Nancy Mitchell
1 CD
B66 Cultivating Business Leaders
Cultivating Business Leaders
Mickey Moore
1 CD
B67 Print Advertising Strategies
Print Advertising Strategies
Cynthia Ference-Kelly
1 CD
B68 Overseeing Fundraising
Net Revenue Health
Barbara Appleby
1 CD
B69 Empowerment
Gaining Respect for Proven Practice
Scott Hanley & Michael Soper
1 CD
B70 Pitchers and Producers
Session
Jody Evans, Hawk Mendenhall, & Regina Yeager
1 CD
B72 Creating Your Station's "Master Narrative"
Session
Joe Krushinsky
1 CD
B73 Scenario Planning for Public Radio's Future
Session
Eleanor Harris
1 CD
B74 Negotiation Skills for Sales
Session
Timothy Dayonot
1 CD
B75 Effective E-Newsletters
Session
Pat Marcus, Ruth Presslaff, & Leanna Joyner
1 CD
B76 Community Service Grant Update from CPB
Session
Vincent Curren
1 CD
Specials
NRS1 Conference On CDROM
$159.00

NRS2 Buy 12 CDs & Albums
(Save 10%)

NRS3 Buy 24 CDs & Albums
(Save 15%)

NRS4 Buy Entire CD Set
$399.00

PRDMC 07141605 CA GL

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