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| KEYNOTE/SPECIAL
SESSIONS |
Purchase |
Quantity |
CHECK-SELECTIONS
DESIRED |
Purchase |
Quantity |
|
LEADERSHIP
ADDRESS/SPECIAL SESSIONS
|
S31
Making the Case in Person |
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S1
Leadership Address: The Case for Support of News
Programming
Kevin Klose, Maxie Jackson, Stephanie Bergsma
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CORPORATE SUPPORT TRACK |
S2
Leadership Address: The Case for Support of Cultural
Programming
Kurt Andersen, Christopher O'Riley, Dean Cappello,
Kit Jensen |
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S33 Paul Jacobs on Sales and Branding, Part 1 & 2
Paul Jacobs
2 Tapes or 3CDs
|
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S3
Station Development Awards Luncheon
2CDs |
|
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S34 Effective Proposals: Putting NPR's Audience Research
to Use
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| S4
Keynote Address: Ann W. Richards |
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S35 New Technologies and Your Bottom Line |
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BREAKOUT
SESSIONS
MEMBERSHIP TRACK
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S36 Doing Your Homework: What Happens Before the
Sale
|
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S5
Mal Wawick Direct Mail Seminar, Part 1,2 & 3
2 Tapes or 5CDs
|
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S37 Crystal-Ball-Gazing: Taz on the Future of Radio Sales |
|
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| S7
Membership Trends 2004: Strange Days Indeed |
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S38 Opportunity Categories: Banks and Law Firms |
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S8
Renewals: Retention, Reinstatement, and Increased
Revenue |
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S39 Underwriting and the Internet |
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S9
Show Me You Know Me: Member Interests, Database
Tracking and Personalization
|
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S40 Car Dealerships: Overcoming the Obstacles
2CDs |
|
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| S10
Integrated Strategies: Online, Direct Mail and Pledge |
|
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S41 Collaborative Models for Underwriting |
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| S11
Online Auctions |
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S42 Providing Excellent Customer Service |
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| S12
Multi-Station Testing in Membership |
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S44 Ad Agencies: A Salesperson's Guide |
|
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S13
Stewardship, Cultivation and Member Services Online
2CDs |
|
|
MARKETING TRACK |
|
INTERDISCIPLINARY
TRACK
|
S45 Print Communications and Your Listeners |
|
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S14
Online Fundraising and Marketing Fundamentals
|
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S46 Special Events: An ROI Perspective |
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| S15
Maintaining Sanity In Your Small Shop |
|
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S47 Using New Technology to Market Your Programming |
|
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S16
Fundraising Cost-Effectiveness, Part 1 & 2
2 Tapes or 3CDs
|
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S48 Media Planning: Thinking Like An Ad Agency,
Part 1 & 2
2 Tapes or 3CDs
|
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ON
AIR TRACK
|
S49 Marketing On A Shoestring |
|
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S17 Pledge Drive
Planning, Soup to Nuts
2CDs
|
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S50 License to Steal: A Ready-Made Listener Services
Solution for You
|
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S18
10 Essential Things You Need to Know About
Pledge
|
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S51 Outreach: Mission, Community and Successful
Partnerships
|
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S19
The Giving Path: Constructing Pledge messages that
turn Listeners into Givers
2CDs
|
|
|
MANAGEMENT TRACK |
| S20
PRX: It's Not Just for Programmers! |
|
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S52 On Air Promotion
|
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| S21
Values-Based Pledge: Core Values and Mission |
|
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S53 The GM of 2010: An Emerging Job Description |
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| S22
Premiums: The Good, the Bad, and the Weird |
|
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S54 New Frontiers, New Challenges: Putting Strategic
Plans Into Action
|
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S23
New, Cool and Successful: A Showcase of New Pledge
Ideas
|
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S55 Negotiation Tactics |
|
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S24
Creative Brainstorming
3CDs |
|
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S55a Toward A Common Understanding: The Key
Performance Indicators Project
2CDs
|
|
|
|
MAJOR
GIVING TRACK
|
S56 The Major Giving Officer: A Station Manager's Guide
|
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| S25
Getting Started in Planned Giving |
|
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S57 The Diverse Workforce: Making EEO A Priority |
|
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| S26
Capital Campaign Readiness |
|
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S58 The CPB Revenue Health Study |
|
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S27
Threshold to Philanthropy, Part 1 & 2
2 Tapes or 3CDs
|
|
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S60 Friends Groups: Involving Your Communication Raising Funds |
|
|
S27A
Moves Management and Donor Rating
2CDS |
|
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MASTER TRACK |
| S28
Events and Affinity Groups |
|
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S62 Advanced Planning for Development |
|
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S29
Why We Give: A Panel of Major Donors
2CDs |
|
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S63 Bringing An Outside Fundraising Model to Public
Radio
|
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| S30
Capital Campaign Readiness |
|
|
S64 Ethical Issues and Accountability for Fundraising
Leadership
|
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SPECIALS
|
|
Buy
Entire Tape
Set & Albums
$300.00
|
|
|
Complete
Conference on CD-ROM
$189.00
|
|
|
|
Buy
Entire CD
Set & Albums
$350.00
|
|
|
|
