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| KEYNOTE/SPECIAL
SESSIONS |
Purchase |
Quantity |
CHECK-SELECTIONS
DESIRED |
Purchase |
Quantity |
K1
Keynote Address
Marcia Alvar and Tom Thomas
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P-38
Sales Management: Building A Winning Sales Team,
Part II
Wechsler |
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| L1
2002 Station Development Awards Lunch |
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P-39
Developing Social Capital
Stein, Dietz-Kilen |
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| L2
Leadership Lunch |
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P-40
Public Relations & Media Management
Gross, Meo |
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CONCURRENT
SESSION I:
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P-41
Signaling Change, Part II
Carson, Vanderwilt, Rose, Hubble |
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P-2
Outsourcing and Automation Options
Hamer, Sherwood, Turner, Wilson |
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P-42
Network Update: What's New From NPR and PRI?
Arganbright, Bamji, Phi-Wendt, Schreiber |
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P-4
Business-to-Business Strategy
Sutton, Taszarek, Nelson |
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CONCURRENT
SESSION VII: |
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P-5
Mid-Level Giving: Bridging the Gap Between
Membership and Major Giving
Connelly, Harvanko
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P-44
Creating Great Scripts
Hollenberger, Rue |
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| P-6
Customer Service and Member Communications, Part I |
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P-45
Scrutinizing Public Radio's Demographics, Part I
Harvanko, Nixon, Rhine, McPherson |
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P-7
Crystal Ball Gazing
Oliver, Curren, Pizzi, Alvar |
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P-46
The Piece of Paper That's Worth a Million Dollars in New Underwriting
Smith |
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P-8
Real-Life Online Fundraising and Marketing
Vanderwilt, Derheim, Mackey, Schultz
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P-47
Giving Trends Beyond Public Radio
Matrobattista
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| CONCURRENT
SESSION II: |
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P-48
Marketing on a Public Radio Budget
Patrick, Bell, Watson |
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P-9
Great Tips for Better Drives
Gizzi, Hom, Matthews |
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P-50
Smart Growth: Maximizing Your Development
Operation
Lewis, Eichten |
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P-10
Pledge Fulfillment: An Open Discussion
Serino |
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CONCURRENT
SESSION VIII: |
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P-11
Public Radio, Public Numbers?
Gardino, Tobkes, Nelson, Berger, Roesler, Lewis |
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P-51
Premiums
Arganbright, Turner |
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P-12
Major Gifts and Planned Gifts Online
Kellogg, Lombardi |
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P-52
Scrutinizing Public Radio's Demographics, Part II
Harvanko, Nixon, Rhine, McPherson |
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P-13
Customer Service and Member Communications,
Part II
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P-53
The Account Manager
Luce |
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| CONCURRENT
SESSION III: |
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P-54
Major Giving Step-by-Step, Part I
Gillette, Dietz-Kilen, Bittrick |
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P-15
Working with Your On-Air Team, Part I: Training
Gomoll, Rue
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P-55
Sales Management: Commissions and Bonuses
Taylor, Morgan, Ebright |
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P-16
Direct Marketing Outside of Public Radio
Waasdorp, Maska |
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P-57
Direct Mail Basics
Dambach
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P-17 Fundamentals
I: Prospecting, Cold Calls and Spec Copy Bayliss,
McClanahan
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CONCURRENT
SESSION IX: |
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P-18
The Current Cases for Support: The Language of
Philanthropy, Part I
Duffield, Hall, Sears, Altman, Chouinard
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P-58
Pledging During Change
Nuzum |
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P-19
Making the Most of National Programming - More Bang for Bucks
Balsom, Forman, Watson, Wood
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P-59
The How-To's of Testing
Hamar, Lord |
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P-20
Institutional Strategy and the License Relationship: A Case Study
Emmons, Malone, Juday
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P-60
The FCC, the IRS, and Your Underwriting Relationships
Crigler |
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| P-21
Sales Management: Recruitment Techniques Peyton, Righter, Bauer |
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P-61
Major Giving Step-by-Step, Part II
Gillette, Dietz-Kilen, Bittrick
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| CONCURRENT
SESSION IV: |
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P-62
Managing Volunteers for Fun and Profit
Fox, Horn |
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P-22
Working with Your On-Air Team, Part II: Producing
Gomoll, Lakey |
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P-63
Our Stations: Issues in Team-Building
Eichten, Morgan, McConnell, Gehl, Serino, Ives |
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| P-24
Fundamentals II: Maximizing the Account Relationship West,
Pastrick |
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CONCURRENT
SESSION X: |
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P-25
The Current Cases for Support: The Language of
Philanthropy: Part II Duffield, Hall, Sears |
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P-64
Producing Spots
Hollenberger, St. Clair |
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P-26
Non Traditional Demographics: Hidden Dollars with
Funded Community Projects Rucker, Freedman, Vazquez, Periera,
Williams |
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P-65
Online Fundraising- Beyond Cyber Day
Ashmore, Hauenstein, Mastrobattista |
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P-27
Smart Partnering
Browne, Sachs, Wink |
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P-66
Sales Management: Sales Strategy in a Down
Economy
Taszarek, Nelson |
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P-28
Single, Married, or Married with Children? How to Maximize Your
Joint Licensee Relationship!
Connelly, Hauenstein, Kennedy, Lyons, Vincent-Killian |
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P-67
Capital Campaign in Progress
Stein, Johnston, Townes-Finney, Lombardi |
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| CONCURRENT
SESSION V: |
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P-68
Leading with Emotional Intelligence, Part I
Tilin |
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P-30
Membership at the All-Music Station
Aliano, Bell, Cunningham, McGuire, Spano |
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P-69
Public Radio Ethics: Examining Our Values
Sutton, Gardella, Weston, Gillette, Dvorkin |
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P31
Sales Management: Building A Winning Team, Part I
Wechsler |
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CONCURRENT
SESSION XI: |
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P-32
Turning Annual Donors into Major Gift Prospects
Fredricks |
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P-70
Managing Your Database for Fun and Results!
Fox, Stankiewicz |
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P-33
So You Want to Start an E-Newsletter
Harman, Crane, Sweet, Schreiber |
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P-71
Small Station Underwriting Success
Ettinger |
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P-34
Signaling Change, Part I
Carson, Vanderwilt, Rose, Hubble |
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P-72
Undewriting Sales and Programming Support Comes
from …..Each Other!
Bayliss, Gehl |
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| CONCURRENT
SESSION VI: |
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P-73
Leading with Emotional Intelligence, Part II
Tilin |
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P-36
Strategic Pledge AudioGraphics: First Year Findings
Appleby |
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P-74
Overseeing Your Station's Website Operations
Hughes, Hanley, Wilson, McGuire |
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P-37
Membership Trends: The State of the System
Kennedy, Lewis |
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